Friday, May 15, 2009

Red Bull: Get It On Record, 1st Place Winners

So this is the promised update on the first of the two exciting contests I have recently won. In short, this contest, put on by Red Bull, in its third year overall and first year in Chicago, was a design competition for college students. I applied with three images and a short statement about why I thought I would be good for the contest. I was accepted as a photographer and put on a team with a filmmaker, Jordan Gzesh, a designer, Katie Swanson, and we, group 10, were assigned a client. Our client was a breakdancer named Torsion. Our assignment was to create a marketing package for our client, however we interpreted that, utilizing all four of our respective talents.
In the 30 days we had to complete the project we met many times, bounced ideas off eachother, always building on what everyone else came up with, and just collaborating in every sense of the word. While almost every tangible part of the final project materialized in the last 10 days, the prior 20 were what made the project what it would become.
I was super lucky to be grouped with 3 talented individuals, and without further description, here is the finished product (click for larger):

Photography: Phil Blair
Video (Shot and edited): Jordan Gzesh
Design (Graphic work as well as book construction): Katie Swanson
Dancer: Tori "Torsion" Howard

Finished Book 1

Finished Book 2

Finished Book 3

Finsihed Book 4

Those are the shots of the finished product. The book, handmade by Katie Swanson was held shut magnetically, and when opened contained a tri-fold pullout featuring large images, a DVD with Jordan's video, and a digital picture frame that cycled through a slideshow of Torsion.
Also contained are Torsion's business cards, which feature his logo and contact info on the front and back, and in between is a flipbook of Torsion breaking. The flipbook sequence is featured at the end of Jordan's video, which is here (I recommend going HD and full screen!):



Also, Click here to be taken to the Flickr set of all the images featured in the project:

Torsion Studio

Thanks so much to Red Bull for sponsoring this contest, and Katie, Jordan and Tori for being so awesome to work with! The experience was worth it, but having the win on my resume and the gift card for an Apple Macbook are nice perks!
1st Place!